I was in charge of creating the keyvisual for Adobe's Black Friday media campaign (2024). This keyvisual was spread into several pieces as part of the project, such as assets for social media (videos, stories, posts), landing page, paid content and more.
The concept of the keyvisual was "Creating a world of possibilities" and the focus was Photoshop's AI features. Three different main images were created to showcase these features' power and became the base for all the assets created.
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