In 2020, SMZTO went through the process of redesigning their visual identity and market positioning. Therefore, they needed an institutional video disclosing this new moment of the company. SMZTO is the largest franchise investment group in Brazil, holding brands such as Oakberry, OdontoCompany, Instituto Embelleze and Espaçolaser.
I also developed a character that worked as the brand's mascot in internal and external communication.
